Creating and implementing a pay per click (PPC) campaign using Google AdWords is a daunting task for small business owners. Not only is the AdWords platform confusing, but you can spend large quantities of time and money trying to figure out the right approach to online marketing. Nevertheless, utilizing Google AdWords, when used correctly, can cause massive increases in important business metrics such as page visits, conversions, and sales. Almost any business owner can benefit from using Google AdWords to gain internet exposure, but the tool requires a large amount of study and discipline to master.
Google AdWords is an online advertising platform developed by Google that allows advertisers to display ads, product listings, and video content to web users. This form of advertising can be utilized as display advertising, which shows specific impressions of your ad or in search form which promotes your link above others in the search engine.
Google AdWords is by far, one of the best forms of paid online advertising available to small businesses. Also, because Google receives over half of all search engine traffic on the internet, it’s the best place to begin your online advertising strategy.
Google AdWords is Highly Adaptable
Google AdWords has an abundance of uses for digital advertising, and marketers love the tool due to its high degree of adaptability. Numerous marketing platforms such as Salesforce Pardot, Marketing 360, and LeadsRx, to name a few, integrate seamlessly with Google AdWords to enhance the overall ease of use, in addition to, enhancing your marketing efforts. Even if you are working with a rare platform that doesn’t integrate with Google AdWords, your data is downloadable into a CSV or Excel file which allows you to upload to other applications or manipulate your advertising data in Microsoft Excel.
Gain Valuable Market Insight
Traditional methods of gaining insights into an industry such as polls and questionnaires, often produce lackluster results. By using AdWords, however, you can garner valuable information about your customers and their habits. Some of the valuable data sets that AdWords can afford your business include, search terms used to find your business, customer location, what devices they use to access your site, and the time of day they access your site are just a few of the many market insights you’ll be able to capture and use to your company’s advantage. Armed with this knowledge, you will be able to make more informed marketing decisions for your small business.
Google AdWords Targets Your Audience, Exactly When They Need You
The overall effectiveness of Google AdWords can be largely attributed to timing. AdWords delivers your custom message the moment someone enters a search based on your target keywords. This allows you to gain the attention of potential customers at the perfect time, and to hopefully convert them to actual customers.
You Only Pay When Someone Sees Your Ad
Traditional forms of marketing charge small businesses for their ads, even if no one sees them. Not only can you control when and who sees your ads, but you are only charged if the potential lead actual clicks on or sees your advertisement, making it the most cost-effective type of advertising on the web. Additionally, if you want to immediately stop your advertising, you can do so without penalty.
Additional benefits of Google AdWords for Small businesses include fast results, access to high-quality internet traffic, and the opportunity to test future promotions. Setting up Google AdWords campaigns can be time-consuming and confusing if you aren’t familiar with how the platform operates. Even if you do, planning and implementing AdWords campaigns can quickly spiral into a full-time job. If your small business is interested in getting more online customers and needs a Google AdWords expert, contact Smarketing LLC. We can assist you in planning and managing your advertising campaigns to maximize your return on investment just give us a call at 865-963-0642 or click HERE.