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How Often Should You Update Your Website?

Website updates are an integral part of any long-term digital marketing plan, but how often should you update your website and how do you know it’s time? Updating your website affords numerous advantages such as enhanced security, keeping your content relevant, and ensuring your website design is fresh. It can also offer you the chance READ MORE…

Why Choose Smarketing?

There was a time that allowed even the most progressive business to enjoy adequate exposure simply by having an eye-catching sign, an advantageous location, a compelling product, advertising in print, and loyal customers to spread the gospel of your offerings through word-of-mouth. When the home radio came along, the technology expanded advertising options and provided READ MORE…

Meet Ms. Tara Scobey

Meet Tara! She’s our marketing coordinator who helps ensure the job gets done in a timely manner. Originally from northwest Tennessee, Tara moved here to attend the University of Tennessee and has stayed ever since. Marketing sparked her interest when she was working for a local retailer during and right out of college. With her READ MORE…

Client Project: Rowe Transfer Strategic Mailings

We talk a lot about functioning as an outsourced marketing department for our clients, and for good reason. When given the authority to pan and to act without hesitation on behalf of our clients, our team of strategists and creatives really start to shine. Suddenly, the drudgery of the day to day tasks of conceptualizing READ MORE…

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