Case Study – Smokin’ Oak Wood-Fired Pizza

Smokin’ Oak Wood-Fired Pizza

Smokin’ Oak Wood-Fired Pizza is an emerging wood-fired pizza franchise based in Rochester, MN. Known for their fresh ingredients, signature sauce, innovative combinations of flavor, and, of course, their custom wood-fired oven, Smokin’ Oak is nicely situated for explosive national growth.

It’s just a logo, right?

Not to Smokin’ Oak, and rightfully so. Corporate leadership at Smokin’ Oak saw the importance of a powerful brand identity that could stand out from the crowd and, most importantly, stand the test of time as they expand. Smarketing’s strategic and creative teams worked hand in hand with key leaders from Smokin’ Oak, even traveling to Rochester to see (and taste) the difference for themselves. The result was an intimate brand understanding that led to a mark that is immediately recognizable, clean, and lasting. From there, the Smarketing creative team developed a corporate style guide in order to ensure that, no matter how large Smokin’ Oak becomes, future franchisees will not be able to misuse their carefully crafted identity in any way.

Have a look below at the Smokin’ Oak identity, as well as a few concepts for potential deliverables.


Deliverable Concepts…

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