Digital Marketing Metrics for Growing Businesses

Mar 18, 2022 | Digital Marketing, Marketing Strategy, Small Business Marketing

If you’ve sat in on a sales or marketing meeting, you are probably familiar with KPIs (Key Performance Indicators), conversion rate, or ROAs (Return on Advertising Spend). These are all metrics that businesses use to assess how well they are performing. When it comes to business growth, a business often turns to their marketing and sales team. With the rise of ecommerce and technology, digital marketing plays a huge role in how a business meets the demands of today’s modern world.