Mar 18, 2022 | Digital Marketing, Marketing Strategy, Small Business Marketing
If you’ve sat in on a sales or marketing meeting, you are probably familiar with KPIs (Key Performance Indicators), conversion rate, or ROAs (Return on Advertising Spend). These are all metrics that businesses use to assess how well they are performing. When it comes to business growth, a business often turns to their marketing and sales team. With the rise of ecommerce and technology, digital marketing plays a huge role in how a business meets the demands of today’s modern world.
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Feb 16, 2022 | Digital Marketing
Listen in to Smarketing’s own Fred Hess on the latest edition of Bob Longmire’s Country Road Detours podcast to learn about one of the greatest salesmen in East Tennessee’s past, Big Jim Hess. Big Jim was Fred’s dad and had a host of talents that made him a huge celebrity in Knoxville, TN. Fred is joined on the podcast by host Bradley Reeves, a local radio celebrity and highly regarded East Tennessee historical researcher and junky.
Jan 20, 2022 | Digital Marketing, Marketing Strategy, Small Business Marketing
There’s no denying it, the world we live in today is heavily digital, and that’s not changing any time soon. In July 2021, Hootsuite released that there are a whopping 4.8 billion people in the world that are actively using the internet. The digital era is here! What does this mean for your business you ask? It means that it is more important than ever for your business to have a digital presence online, and that includes your marketing strategy’s analytics and data.
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Sep 15, 2021 | Blog, Content Creation, Digital Marketing, Traditional Marketing, Video Production
Are you ready to take your website or social media pages to the next level? Smarketing’s multidimensional recording studio is here to help. With our professional grade microphones, headphones, mixers, and recording software, we have all the resources you need to help you take the reins on your next digital marketing project.
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Sep 10, 2021 | Digital Marketing, Marketing Strategy, Small Business Marketing, Social Media Management
Earlier this year in April, Facebook announced that Facebook Analytics will no longer be accessible to users after June 30th, 2021. By publishing this announcement quietly on the Facebook for Business help page, the change to the free Facebook Analytics platform snuck up on many. Forcing marketers and users to export their current data and search for alternative solutions.
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May 18, 2021 | Blog, Digital Marketing, Marketing Strategy, Print, Small Business Marketing, Traditional Marketing
It’s true that marketing is always evolving and changing, but there are a few fundamentals of marketing that have adapted with today’s world to remain useful to marketers. For example, a marketing mix is a combination of controlled factors that influence consumers to buy products from businesses.
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