Nov 17, 2022 | Blog, Digital Marketing, Marketing Strategy, Search Engine Optimization (SEO), Small Business Marketing
Google business profiles provide google-searchers with all the information they need to know about a business. They house basic information including the name, location, contact information, hours, and website address. Google Business Profiles (GBP) also display reviews, at least they’re supposed to. A bug in the GBP system is causing reviews to disappear entirely from some business profiles.
Aug 16, 2022 | Digital Marketing, Marketing Strategy, Small Business Marketing
Businesses can communicate the value of their products or services online, in person, and via social media. However, in today’s consumerist and tech savvy society, people can be hesitant to make a purchase solely based on what businesses say about themselves—that’s why reviews are so important. Reviews, both negative and positive, are powerful. They impact your business’s reputation, relevance, and profits.
Mar 18, 2022 | Digital Marketing, Marketing Strategy, Small Business Marketing
If you’ve sat in on a sales or marketing meeting, you are probably familiar with KPIs (Key Performance Indicators), conversion rate, or ROAs (Return on Advertising Spend). These are all metrics that businesses use to assess how well they are performing. When it comes to business growth, a business often turns to their marketing and sales team. With the rise of ecommerce and technology, digital marketing plays a huge role in how a business meets the demands of today’s modern world.
Jan 20, 2022 | Digital Marketing, Marketing Strategy, Small Business Marketing
There’s no denying it, the world we live in today is heavily digital, and that’s not changing any time soon. In July 2021, Hootsuite released that there are a whopping 4.8 billion people in the world that are actively using the internet. The digital era is here! What does this mean for your business you ask? It means that it is more important than ever for your business to have a digital presence online, and that includes your marketing strategy’s analytics and data.
Sep 10, 2021 | Digital Marketing, Marketing Strategy, Small Business Marketing, Social Media Management
Earlier this year in April, Facebook announced that Facebook Analytics will no longer be accessible to users after June 30th, 2021. By publishing this announcement quietly on the Facebook for Business help page, the change to the free Facebook Analytics platform snuck up on many. Forcing marketers and users to export their current data and search for alternative solutions.
May 18, 2021 | Blog, Digital Marketing, Marketing Strategy, Print, Small Business Marketing, Traditional Marketing
It’s true that marketing is always evolving and changing, but there are a few fundamentals of marketing that have adapted with today’s world to remain useful to marketers. For example, a marketing mix is a combination of controlled factors that influence consumers to buy products from businesses.