It’s true that marketing is always evolving and changing, but there are a few fundamentals of marketing that have adapted with today’s world to remain useful to marketers. For example, a marketing mix is a combination of controlled factors that influence consumers to buy products from businesses.(more…)
Want to drive more traffic to your website? Of course you do!
As business owners, we’re all looking for ways to increase our exposure and find more brand ambassadors. And we’re always looking for ways to tweak our websites to put our products in front of a larger audience.(more…)
Website updates are an integral part of any long-term digital marketing plan, but how often should you update your website and how do you know it’s time? Updating your website affords numerous advantages such as enhanced security, keeping your content relevant, and ensuring your website design is fresh. It can also offer you the chance to fix any mistakes that may be costing you visitors, or worse, potential customers. These issues might include blog pages without content, having too many navigational menu options, incorrect or missing contact information, or having no call to action.(more…)
When most people think of branding, they think of a company’s logo and tagline. However, that’s just the beginning. An effective branding strategy can give a company a major edge in competitive markets. The key to a successful branding strategy isn’t having the prettiest logo; it’s creating a connection between your product and your customers. Most purchase decisions are influenced by the consumer’s emotional responses to your product, so you want to create a branding strategy with an array of components to help your target customer understand, appreciate, and connect to your brand and your products. Here are five essentials to keep in mind to help you build a strong brand.(more…)
Digital marketing houses numerous facets of ever-increasing importance for today’s business owner, which present numerous hurdles. A multitude of entrepreneurs are worried that pay-per-click may be too expensive. Still, others take one look at Google’s online advertising dashboard and realize that running a successful program requires too much time. It’s true the learning curve to figuring out on the major search engine’s online advertising platforms is high and thus can be a daunting task quickly ignored. If you are debating on whether you should utilize PPC for your business or organization, here are some of the many benefits of Pay-Per-Click.(more…)
Creating and implementing a pay per click (PPC) campaign using Google Ads, formerly Google Adwords, is a daunting task for small business owners. Not only is the Ads platform confusing, but you can spend large quantities of time and money trying to figure out the right approach to online marketing. Nevertheless, utilizing Google Ads, when used correctly, can cause massive increases in important business metrics such as page visits, conversions, and sales. Almost any business owner can benefit from using Google Ads to gain internet exposure, but the tool requires a large amount of study and discipline to master.(more…)