How do Reviews Impact a Business? 

How do Reviews Impact a Business? 

Businesses can communicate the value of their products or services online, in person, and via social media. However, in today’s consumerist and tech savvy society, people can be hesitant to make a purchase solely based on what businesses say about themselves—that’s why reviews are so important. Reviews, both negative and positive, are powerful. They impact your business’s reputation, relevance, and profits. 

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Digital Marketing Metrics for Growing Businesses

Digital Marketing Metrics for Growing Businesses

If you’ve sat in on a sales or marketing meeting, you are probably familiar with KPIs (Key Performance Indicators), conversion rate, or ROAs (Return on Advertising Spend). These are all metrics that businesses use to assess how well they are performing. When it comes to business growth, a business often turns to their marketing and sales team. With the rise of ecommerce and technology, digital marketing plays a huge role in how a business meets the demands of today’s modern world.

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The Importance of Analytics for Marketing

The Importance of Analytics for Marketing

There’s no denying it, the world we live in today is heavily digital, and that’s not changing any time soon. In July 2021, Hootsuite released that there are a whopping 4.8 billion people in the world that are actively using the internet. The digital era is here! What does this mean for your business you ask? It means that it is more important than ever for your business to have a digital presence online, and that includes your marketing strategy’s analytics and data.

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Stay Updated on the Changes to Facebook Analytics

Stay Updated on the Changes to Facebook Analytics

Earlier this year in April, Facebook announced that Facebook Analytics will no longer be accessible to users after June 30th, 2021. By publishing this announcement quietly on the Facebook for Business help page, the change to the free Facebook Analytics platform snuck up on many. Forcing marketers and users to export their current data and search for alternative solutions.

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Videos on Websites Growth of Popularity Pros/Cons

Videos on Websites Growth of Popularity Pros/Cons

Want to drive more traffic to your website? Of course you do!

As business owners, we’re all looking for ways to increase our exposure and find more brand ambassadors. And we’re always looking for ways to tweak our websites to put our products in front of a larger audience. 

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