Sep 15, 2021 | Blog, Content Creation, Digital Marketing, Traditional Marketing, Video Production
Are you ready to take your website or social media pages to the next level? Smarketing’s multidimensional recording studio is here to help. With our professional grade microphones, headphones, mixers, and recording software, we have all the resources you need to help you take the reins on your next digital marketing project.
Apr 7, 2021 | Blog, Content Creation, Digital Marketing, Marketing Strategy, Small Business Marketing, Social Media Management, Video Production, Website Design & Development
Want to drive more traffic to your website? Of course you do!
As business owners, we’re all looking for ways to increase our exposure and find more brand ambassadors. And we’re always looking for ways to tweak our websites to put our products in front of a larger audience.
Mar 18, 2021 | Blog, Content Creation, Digital Marketing, Marketing Strategy, Search Engine Optimization (SEO), Small Business Marketing, Website Design & Development
Website updates are an integral part of any long-term digital marketing plan, but how often should you update your website and how do you know it’s time? Updating your website affords numerous advantages such as enhanced security, keeping your content relevant, and ensuring your website design is fresh. It can also offer you the chance to fix any mistakes that may be costing you visitors, or worse, potential customers. These issues might include blog pages without content, having too many navigational menu options, incorrect or missing contact information, or having no call to action.
Jan 23, 2021 | Blog, Content Creation, Graphic Design, Marketing Strategy, Print, Traditional Marketing
There’s no question that we live in the digital age. Each day, more and more things are transitioning to online—even the most traditional forms of print like newspapers and magazines. Email and social media platforms are becoming the primary means of communication in both personal lives and the business world. With all these moves to digital communication, it’s easy to assume that print will soon become a thing of the past.
Nov 11, 2020 | Blog, Content Creation, Digital Marketing, Pay Per Click Campaigns, Search Engine Marketing, Small Business Marketing
Creating and implementing a pay per click (PPC) campaign using Google Ads, formerly Google Adwords, is a daunting task for small business owners. Not only is the Ads platform confusing, but you can spend large quantities of time and money trying to figure out the right approach to online marketing. Nevertheless, utilizing Google Ads, when used correctly, can cause massive increases in important business metrics such as page visits, conversions, and sales. Almost any business owner can benefit from using Google Ads to gain internet exposure, but the tool requires a large amount of study and discipline to master.
Sep 17, 2020 | Blog, Content Creation, Digital Marketing, Marketing Strategy, Search Engine Optimization (SEO), Small Business Marketing
We converse with small to medium businesses on a regular basis about their marketing strategies and plans daily. A common question we hear is, “how can I improve business by blogging”. The importance having a blog on your business website can’t be overemphasized. When thoughtfully written and properly maintained, a blog page on your business site helps diversify your company, opens new lines of communication, improves your search engine rankings, and improves sales and performance. Blogging for businesses should be a core part of your digital marketing efforts and strategy.