How do Reviews Impact a Business? 

How do Reviews Impact a Business? 

Businesses can communicate the value of their products or services online, in person, and via social media. However, in today’s consumerist and tech savvy society, people can be hesitant to make a purchase solely based on what businesses say about themselves—that’s why reviews are so important. Reviews, both negative and positive, are powerful. They impact your business’s reputation, relevance, and profits. 

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The Definitive Guide to Starting Your Podcast

The Definitive Guide to Starting Your Podcast

You have good ideas, and you want to share them. Podcasting is a great way for creators to share their thoughts, opinions, ideas, and more with their listeners, and starting a podcast isn’t as hard as you think. If you’re looking to get into creating and producing your podcast, here are 6 important steps that you need to know. 

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Digital Marketing Metrics for Growing Businesses

Digital Marketing Metrics for Growing Businesses

If you’ve sat in on a sales or marketing meeting, you are probably familiar with KPIs (Key Performance Indicators), conversion rate, or ROAs (Return on Advertising Spend). These are all metrics that businesses use to assess how well they are performing. When it comes to business growth, a business often turns to their marketing and sales team. With the rise of ecommerce and technology, digital marketing plays a huge role in how a business meets the demands of today’s modern world.

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Didn’t I Hear You on a Podcast Once?

Didn’t I Hear You on a Podcast Once?

Listen in to Smarketing’s own Fred Hess on the latest edition of Bob Longmire’s Country Road Detours podcast to learn about one of the greatest salesmen in East Tennessee’s past, Big Jim Hess. Big Jim was Fred’s dad and had a host of talents that made him a huge celebrity in Knoxville, TN. Fred is joined on the podcast by host Bradley Reeves, a local radio celebrity and highly regarded East Tennessee historical researcher and junky.

The Importance of Analytics for Marketing

The Importance of Analytics for Marketing

There’s no denying it, the world we live in today is heavily digital, and that’s not changing any time soon. In July 2021, Hootsuite released that there are a whopping 4.8 billion people in the world that are actively using the internet. The digital era is here! What does this mean for your business you ask? It means that it is more important than ever for your business to have a digital presence online, and that includes your marketing strategy’s analytics and data.

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