The Definitive Guide to Starting Your Podcast

The Definitive Guide to Starting Your Podcast

You have good ideas, and you want to share them. Podcasting is a great way for creators to share their thoughts, opinions, ideas, and more with their listeners, and starting a podcast isn’t as hard as you think. If you’re looking to get into creating and producing your podcast, here are 6 important steps that you need to know. 

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Digital Marketing Metrics for Growing Businesses

Digital Marketing Metrics for Growing Businesses

If you’ve sat in on a sales or marketing meeting, you are probably familiar with KPIs (Key Performance Indicators), conversion rate, or ROAs (Return on Advertising Spend). These are all metrics that businesses use to assess how well they are performing. When it comes to business growth, a business often turns to their marketing and sales team. With the rise of ecommerce and technology, digital marketing plays a huge role in how a business meets the demands of today’s modern world.

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Didn’t I Hear You on a Podcast Once?

Didn’t I Hear You on a Podcast Once?

Listen in to Smarketing’s own Fred Hess on the latest edition of Bob Longmire’s Country Road Detours podcast to learn about one of the greatest salesmen in East Tennessee’s past, Big Jim Hess. Big Jim was Fred’s dad and had a host of talents that made him a huge celebrity in Knoxville, TN. Fred is joined on the podcast by host Bradley Reeves, a local radio celebrity and highly regarded East Tennessee historical researcher and junky.

The Importance of Analytics for Marketing

The Importance of Analytics for Marketing

There’s no denying it, the world we live in today is heavily digital, and that’s not changing any time soon. In July 2021, Hootsuite released that there are a whopping 4.8 billion people in the world that are actively using the internet. The digital era is here! What does this mean for your business you ask? It means that it is more important than ever for your business to have a digital presence online, and that includes your marketing strategy’s analytics and data.

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Stay Updated on the Changes to Facebook Analytics

Stay Updated on the Changes to Facebook Analytics

Earlier this year in April, Facebook announced that Facebook Analytics will no longer be accessible to users after June 30th, 2021. By publishing this announcement quietly on the Facebook for Business help page, the change to the free Facebook Analytics platform snuck up on many. Forcing marketers and users to export their current data and search for alternative solutions.

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