Branding 101: What Every Small Business Needs to Know About Building a Strong Brand

Branding 101: What Every Small Business Needs to Know About Building a Strong Brand

When most people think of branding, they think of a company’s logo and tagline. However, that’s just the beginning. An effective branding strategy can give a company a major edge in competitive markets. The key to a successful branding strategy isn’t having the prettiest logo; it’s creating a connection between your product and your customers. Most purchase decisions are influenced by the consumer’s emotional responses to your product, so you want to create a branding strategy with an array of components to help your target customer understand, appreciate, and connect to your brand and your products. Here are five essentials to keep in mind to help you build a strong brand.

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Benefits of Pay-Per-Click Advertising for Your Business

Benefits of Pay-Per-Click Advertising for Your Business

Digital marketing houses numerous facets of ever-increasing importance for today’s business owner, which present numerous hurdles. A multitude of entrepreneurs are worried that pay-per-click may be too expensive. Still, others take one look at Google’s online advertising dashboard and realize that running a successful program requires too much time. It’s true the learning curve to figuring out on the major search engine’s online advertising platforms is high and thus can be a daunting task quickly ignored. If you are debating on whether you should utilize PPC for your business or organization, here are some of the many benefits of Pay-Per-Click.

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Advantages of Google Ads for Small Business

Advantages of Google Ads for Small Business

Creating and implementing a pay per click (PPC) campaign using Google Ads, formerly Google Adwords, is a daunting task for small business owners. Not only is the Ads platform confusing, but you can spend large quantities of time and money trying to figure out the right approach to online marketing. Nevertheless, utilizing Google Ads, when used correctly, can cause massive increases in important business metrics such as page visits, conversions, and sales. Almost any business owner can benefit from using Google Ads to gain internet exposure, but the tool requires a large amount of study and discipline to master.

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Standard Website Design vs Full-Service Website Design

Standard Website Design vs Full-Service Website Design

So, with Smarketing being a digital marketing company in Knoxville, Tennessee, you could probably guess that we do a lot of websites. And you would be right! There is a white board in our office pretty much covered with a list of all the new websites being designed and developed for clients. And just so you know, Smarketing is not just a digital marketing company, the preferred engagement with clients is to act as their outsourced marketing department. That way we can get to know them, their target markets and work to develop their marketing “voice”. That allows just about anything into the clients marketing plans, including traditional and digital marketing.

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How Can I Improve Business by Blogging?

How Can I Improve Business by Blogging?

We converse with small to medium businesses on a regular basis about their marketing strategies and plans daily. A common question we hear is, “how can I improve business by blogging”. The importance having a blog on your business website can’t be overemphasized. When thoughtfully written and properly maintained, a blog page on your business site helps diversify your company, opens new lines of communication, improves your search engine rankings, and improves sales and performance. Blogging for businesses should be a core part of your digital marketing efforts and strategy.

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