Advantages of Google Ads for Small Business

Advantages of Google Ads for Small Business

Creating and implementing a pay per click (PPC) campaign using Google Ads, formerly Google Adwords, is a daunting task for small business owners. Not only is the Ads platform confusing, but you can spend large quantities of time and money trying to figure out the right approach to online marketing. Nevertheless, utilizing Google Ads, when used correctly, can cause massive increases in important business metrics such as page visits, conversions, and sales. Almost any business owner can benefit from using Google Ads to gain internet exposure, but the tool requires a large amount of study and discipline to master.

(more…)
Standard Website Design vs Full-Service Website Design

Standard Website Design vs Full-Service Website Design

So, with Smarketing being a digital marketing company in Knoxville, Tennessee, you could probably guess that we do a lot of websites. And you would be right! There is a white board in our office pretty much covered with a list of all the new websites being designed and developed for clients. And just so you know, Smarketing is not just a digital marketing company, the preferred engagement with clients is to act as their outsourced marketing department. That way we can get to know them, their target markets and work to develop their marketing “voice”. That allows just about anything into the clients marketing plans, including traditional and digital marketing.

(more…)
How Can I Improve Business by Blogging?

How Can I Improve Business by Blogging?

We converse with small to medium businesses on a regular basis about their marketing strategies and plans daily. A common question we hear is, “how can I improve business by blogging”. The importance having a blog on your business website can’t be overemphasized. When thoughtfully written and properly maintained, a blog page on your business site helps diversify your company, opens new lines of communication, improves your search engine rankings, and improves sales and performance. Blogging for businesses should be a core part of your digital marketing efforts and strategy.

(more…)
Do I Need A SSL for My Website?

Do I Need A SSL for My Website?

Do I really need an SSL for my website is a common question posed to digital marketers and web developers alike. SSL certificates and Https vs. Http can be confusing to business owners without a dedicated marketing or IT department, so in this article, we’ll attempt to shed light on what SSL certificates are, why you need one, and the easiest, pain-free manner of obtaining an SSL certificate for your website.

(more…)