It’s true that marketing is always evolving and changing, but there are a few fundamentals of marketing that have adapted with today’s world to remain useful to marketers. For example, a marketing mix is a combination of controlled factors that influence consumers to buy products from businesses.
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There’s no question that we live in the digital age. Each day, more and more things are transitioning to online—even the most traditional forms of print like newspapers and magazines. Email and social media platforms are becoming the primary means of communication in both personal lives and the business world. With all these moves to digital communication, it’s easy to assume that print will soon become a thing of the past.
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