Apr 12, 2022 | Podcasting
You have good ideas, and you want to share them. Podcasting is a great way for creators to share their thoughts, opinions, ideas, and more with their listeners, and starting a podcast isn’t as hard as you think. If you’re looking to get into creating and producing your podcast, here are 6 important steps that you need to know.
Mar 18, 2022 | Digital Marketing, Marketing Strategy, Small Business Marketing
If you’ve sat in on a sales or marketing meeting, you are probably familiar with KPIs (Key Performance Indicators), conversion rate, or ROAs (Return on Advertising Spend). These are all metrics that businesses use to assess how well they are performing. When it comes to business growth, a business often turns to their marketing and sales team. With the rise of ecommerce and technology, digital marketing plays a huge role in how a business meets the demands of today’s modern world.
Jan 20, 2022 | Digital Marketing, Marketing Strategy, Small Business Marketing
There’s no denying it, the world we live in today is heavily digital, and that’s not changing any time soon. In July 2021, Hootsuite released that there are a whopping 4.8 billion people in the world that are actively using the internet. The digital era is here! What does this mean for your business you ask? It means that it is more important than ever for your business to have a digital presence online, and that includes your marketing strategy’s analytics and data.
Sep 10, 2021 | Digital Marketing, Marketing Strategy, Small Business Marketing, Social Media Management
Earlier this year in April, Facebook announced that Facebook Analytics will no longer be accessible to users after June 30th, 2021. By publishing this announcement quietly on the Facebook for Business help page, the change to the free Facebook Analytics platform snuck up on many. Forcing marketers and users to export their current data and search for alternative solutions.
May 18, 2021 | Blog, Digital Marketing, Marketing Strategy, Print, Small Business Marketing, Traditional Marketing
It’s true that marketing is always evolving and changing, but there are a few fundamentals of marketing that have adapted with today’s world to remain useful to marketers. For example, a marketing mix is a combination of controlled factors that influence consumers to buy products from businesses.