Dec 16, 2020 | Blog, Digital Marketing, Marketing Strategy, Pay Per Click Campaigns, Search Engine Marketing, Small Business Marketing, Social Media Management
Digital marketing houses numerous facets of ever-increasing importance for today’s business owner, which present numerous hurdles. A multitude of entrepreneurs are worried that pay-per-click may be too expensive. Still, others take one look at Google’s online advertising dashboard and realize that running a successful program requires too much time. It’s true the learning curve to figuring out on the major search engine’s online advertising platforms is high and thus can be a daunting task quickly ignored. If you are debating on whether you should utilize PPC for your business or organization, here are some of the many benefits of Pay-Per-Click.
Nov 11, 2020 | Blog, Content Creation, Digital Marketing, Pay Per Click Campaigns, Search Engine Marketing, Small Business Marketing
Creating and implementing a pay per click (PPC) campaign using Google Ads, formerly Google Adwords, is a daunting task for small business owners. Not only is the Ads platform confusing, but you can spend large quantities of time and money trying to figure out the right approach to online marketing. Nevertheless, utilizing Google Ads, when used correctly, can cause massive increases in important business metrics such as page visits, conversions, and sales. Almost any business owner can benefit from using Google Ads to gain internet exposure, but the tool requires a large amount of study and discipline to master.