May 18, 2021 | Blog, Digital Marketing, Marketing Strategy, Print, Small Business Marketing, Traditional Marketing
It’s true that marketing is always evolving and changing, but there are a few fundamentals of marketing that have adapted with today’s world to remain useful to marketers. For example, a marketing mix is a combination of controlled factors that influence consumers to buy products from businesses.
Apr 7, 2021 | Blog, Content Creation, Digital Marketing, Marketing Strategy, Small Business Marketing, Social Media Management, Video Production, Website Design & Development
Want to drive more traffic to your website? Of course you do!
As business owners, we’re all looking for ways to increase our exposure and find more brand ambassadors. And we’re always looking for ways to tweak our websites to put our products in front of a larger audience.
Jan 23, 2021 | Blog, Content Creation, Graphic Design, Marketing Strategy, Print, Traditional Marketing
There’s no question that we live in the digital age. Each day, more and more things are transitioning to online—even the most traditional forms of print like newspapers and magazines. Email and social media platforms are becoming the primary means of communication in both personal lives and the business world. With all these moves to digital communication, it’s easy to assume that print will soon become a thing of the past.
Dec 16, 2020 | Blog, Digital Marketing, Marketing Strategy, Pay Per Click Campaigns, Search Engine Marketing, Small Business Marketing, Social Media Management
Digital marketing houses numerous facets of ever-increasing importance for today’s business owner, which present numerous hurdles. A multitude of entrepreneurs are worried that pay-per-click may be too expensive. Still, others take one look at Google’s online advertising dashboard and realize that running a successful program requires too much time. It’s true the learning curve to figuring out on the major search engine’s online advertising platforms is high and thus can be a daunting task quickly ignored. If you are debating on whether you should utilize PPC for your business or organization, here are some of the many benefits of Pay-Per-Click.
Oct 23, 2020 | Design, Digital Marketing, Small Business Marketing, Website Design & Development
So, with Smarketing being a digital marketing company in Knoxville, Tennessee, you could probably guess that we do a lot of websites. And you would be right! There is a white board in our office pretty much covered with a list of all the new websites being designed and developed for clients. And just so you know, Smarketing is not just a digital marketing company, the preferred engagement with clients is to act as their outsourced marketing department. That way we can get to know them, their target markets and work to develop their marketing “voice”. That allows just about anything into the clients marketing plans, including traditional and digital marketing.