Google business profiles provide google-searchers with all the information they need to know about a business. They house basic information including the name, location, contact information, hours, and website address. Google Business Profiles (GBP) also display reviews, at least they’re supposed to. A bug in the GBP system is causing reviews to disappear entirely from some business profiles.
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Businesses can communicate the value of their products or services online, in person, and via social media. However, in today’s consumerist and tech savvy society, people can be hesitant to make a purchase solely based on what businesses say about themselves—that’s why reviews are so important. Reviews, both negative and positive, are powerful. They impact your business’s reputation, relevance, and profits.
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If you’ve sat in on a sales or marketing meeting, you are probably familiar with KPIs (Key Performance Indicators), conversion rate, or ROAs (Return on Advertising Spend). These are all metrics that businesses use to assess how well they are performing. When it comes to business growth, a business often turns to their marketing and sales team. With the rise of ecommerce and technology, digital marketing plays a huge role in how a business meets the demands of today’s modern world.
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Listen in to Smarketing’s own Fred Hess on the latest edition of Bob Longmire’s Country Road Detours podcast to learn about one of the greatest salesmen in East Tennessee’s past, Big Jim Hess. Big Jim was Fred’s dad and had a host of talents that made him a huge celebrity in Knoxville, TN. Fred is joined on the podcast by host Bradley Reeves, a local radio celebrity and highly regarded East Tennessee historical researcher and junky.
Want to drive more traffic to your website? Of course you do!
As business owners, we’re all looking for ways to increase our exposure and find more brand ambassadors. And we’re always looking for ways to tweak our websites to put our products in front of a larger audience.
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