If you’ve sat in on a sales or marketing meeting, you are probably familiar with KPIs (Key Performance Indicators), conversion rate, or ROAs (Return on Advertising Spend). These are all metrics that businesses use to assess how well they are performing. When it comes to business growth, a business often turns to their marketing and sales team. With the rise of ecommerce and technology, digital marketing plays a huge role in how a business meets the demands of today’s modern world.(more…)
Listen in to Smarketing’s own Fred Hess on the latest edition of Bob Longmire’s Country Road Detours podcast to learn about one of the greatest salesmen in East Tennessee’s past, Big Jim Hess. Big Jim was Fred’s dad and had a host of talents that made him a huge celebrity in Knoxville, TN. Fred is joined on the podcast by host Bradley Reeves, a local radio celebrity and highly regarded East Tennessee historical researcher and junky.
Want to drive more traffic to your website? Of course you do!
As business owners, we’re all looking for ways to increase our exposure and find more brand ambassadors. And we’re always looking for ways to tweak our websites to put our products in front of a larger audience.(more…)
Website updates are an integral part of any long-term digital marketing plan, but how often should you update your website and how do you know it’s time? Updating your website affords numerous advantages such as enhanced security, keeping your content relevant, and ensuring your website design is fresh. It can also offer you the chance to fix any mistakes that may be costing you visitors, or worse, potential customers. These issues might include blog pages without content, having too many navigational menu options, incorrect or missing contact information, or having no call to action.(more…)
When most people think of branding, they think of a company’s logo and tagline. However, that’s just the beginning. An effective branding strategy can give a company a major edge in competitive markets. The key to a successful branding strategy isn’t having the prettiest logo; it’s creating a connection between your product and your customers. Most purchase decisions are influenced by the consumer’s emotional responses to your product, so you want to create a branding strategy with an array of components to help your target customer understand, appreciate, and connect to your brand and your products. Here are five essentials to keep in mind to help you build a strong brand.(more…)