Branding 101: What Every Small Business Needs to Know About Building a Strong Brand

Branding 101: What Every Small Business Needs to Know About Building a Strong Brand

When most people think of branding, they think of a company’s logo and tagline. However, that’s just the beginning. An effective branding strategy can give a company a major edge in competitive markets. The key to a successful branding strategy isn’t having the prettiest logo; it’s creating a connection between your product and your customers. Most purchase decisions are influenced by the consumer’s emotional responses to your product, so you want to create a branding strategy with an array of components to help your target customer understand, appreciate, and connect to your brand and your products. Here are five essentials to keep in mind to help you build a strong brand.

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Is Print Dead?

Is Print Dead?

There’s no question that we live in the digital age. Each day, more and more things are transitioning to online—even the most traditional forms of print like newspapers and magazines. Email and social media platforms are becoming the primary means of communication in both personal lives and the business world. With all these moves to digital communication, it’s easy to assume that print will soon become a thing of the past. 

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Benefits of Pay-Per-Click Advertising for Your Business

Benefits of Pay-Per-Click Advertising for Your Business

Digital marketing houses numerous facets of ever-increasing importance for today’s business owner, which present numerous hurdles. A multitude of entrepreneurs are worried that pay-per-click may be too expensive. Still, others take one look at Google’s online advertising dashboard and realize that running a successful program requires too much time. It’s true the learning curve to figuring out on the major search engine’s online advertising platforms is high and thus can be a daunting task quickly ignored. If you are debating on whether you should utilize PPC for your business or organization, here are some of the many benefits of Pay-Per-Click.

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How Can I Improve Business by Blogging?

How Can I Improve Business by Blogging?

We converse with small to medium businesses on a regular basis about their marketing strategies and plans daily. A common question we hear is, “how can I improve business by blogging”. The importance having a blog on your business website can’t be overemphasized. When thoughtfully written and properly maintained, a blog page on your business site helps diversify your company, opens new lines of communication, improves your search engine rankings, and improves sales and performance. Blogging for businesses should be a core part of your digital marketing efforts and strategy.

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