Are you ready to take your website or social media pages to the next level? Smarketing’s multidimensional recording studio is here to help. With our professional grade microphones, headphones, mixers, and recording software, we have all the resources you need to help you take the reins on your next digital marketing project.(more…)
Earlier this year in April, Facebook announced that Facebook Analytics will no longer be accessible to users after June 30th, 2021. By publishing this announcement quietly on the Facebook for Business help page, the change to the free Facebook Analytics platform snuck up on many. Forcing marketers and users to export their current data and search for alternative solutions.(more…)
It’s true that marketing is always evolving and changing, but there are a few fundamentals of marketing that have adapted with today’s world to remain useful to marketers. For example, a marketing mix is a combination of controlled factors that influence consumers to buy products from businesses.(more…)
Want to drive more traffic to your website? Of course you do!
As business owners, we’re all looking for ways to increase our exposure and find more brand ambassadors. And we’re always looking for ways to tweak our websites to put our products in front of a larger audience.(more…)
Website updates are an integral part of any long-term digital marketing plan, but how often should you update your website and how do you know it’s time? Updating your website affords numerous advantages such as enhanced security, keeping your content relevant, and ensuring your website design is fresh. It can also offer you the chance to fix any mistakes that may be costing you visitors, or worse, potential customers. These issues might include blog pages without content, having too many navigational menu options, incorrect or missing contact information, or having no call to action.(more…)
When most people think of branding, they think of a company’s logo and tagline. However, that’s just the beginning. An effective branding strategy can give a company a major edge in competitive markets. The key to a successful branding strategy isn’t having the prettiest logo; it’s creating a connection between your product and your customers. Most purchase decisions are influenced by the consumer’s emotional responses to your product, so you want to create a branding strategy with an array of components to help your target customer understand, appreciate, and connect to your brand and your products. Here are five essentials to keep in mind to help you build a strong brand.(more…)