Want to drive more traffic to your website? Of course you do!
As business owners, we’re all looking for ways to increase our exposure and find more brand ambassadors. And we’re always looking for ways to tweak our websites to put our products in front of a larger audience.
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Website updates are an integral part of any long-term digital marketing plan, but how often should you update your website and how do you know it’s time? Updating your website affords numerous advantages such as enhanced security, keeping your content relevant, and ensuring your website design is fresh. It can also offer you the chance to fix any mistakes that may be costing you visitors, or worse, potential customers. These issues might include blog pages without content, having too many navigational menu options, incorrect or missing contact information, or having no call to action.
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So, with Smarketing being a digital marketing company in Knoxville, Tennessee, you could probably guess that we do a lot of websites. And you would be right! There is a white board in our office pretty much covered with a list of all the new websites being designed and developed for clients. And just so you know, Smarketing is not just a digital marketing company, the preferred engagement with clients is to act as their outsourced marketing department. That way we can get to know them, their target markets and work to develop their marketing “voice”. That allows just about anything into the clients marketing plans, including traditional and digital marketing.
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We converse with small to medium businesses on a regular basis about their marketing strategies and plans daily. A common question we hear is, “how can I improve business by blogging”. The importance having a blog on your business website can’t be overemphasized. When thoughtfully written and properly maintained, a blog page on your business site helps diversify your company, opens new lines of communication, improves your search engine rankings, and improves sales and performance. Blogging for businesses should be a core part of your digital marketing efforts and strategy.
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Do I really need an SSL for my website is a common question posed to digital marketers and web developers alike. SSL certificates and Https vs. Http can be confusing to business owners without a dedicated marketing or IT department, so in this article, we’ll attempt to shed light on what SSL certificates are, why you need one, and the easiest, pain-free manner of obtaining an SSL certificate for your website.
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